Published On: 19th Aug 2025|
1.5 min read

A winning partnership – Whitby Morrison donate third kit sponsorship to local Hospice

For a second consecutive season, St Luke’s Hospice is being proudly represented on Crewe Alexandra’s third kit.

This meaningful gesture was made possible thanks to the generosity of Whitby Morrison, who have donated the front-of-shirt sponsorship, just as fellow Headline Partners Mornflake did last term.

It means that St Luke’s, who provide care and support to local people with life-limiting conditions, are front and centre of a stunningly fresh PUMA design featuring pale pink stripes on a clean white base.

The shirts are available to purchase online now, with £5 from each sale going directly to the Hospice.

Angela Slack, Community Partnerships Manager for St Luke’s Hospice, said: “We are honoured to once again be featured on Crewe Alex’s new third kit and grateful to our long-term supporters Whitby Morrison for the generous donation of the shirt sponsorship.

“We hope the shirt will raise awareness of the Hospice and the vital services we provide to the local community, whilst also helping to raise funds to support our care in the future.”

Ed Whitby, Director at Whitby Morrison, said: “St Luke’s Hospice, and the vital work they do, is very close to the heart of my family.

“We had no hesitation in donating this sponsorship to such a fantastic cause, and hope the new third shirt will help generate much-needed funds and awareness.

“Seeing our company name across the front of Crewe Alexandra shirts for the first time this summer has been among the proudest moments of my life. I’m equally proud to see St Luke’s Hospice on the third kit. In fact, it’s probably my favourite of all three.”

Show your support for Crewe Alex and St Luke’s by purchasing the special third kit here:

https://www.thealexandrastore.co.uk/